Affiliate Marketing Glossary
What is Return on Investment (ROI)?
A measure of profitability calculated by dividing net profit by total investment cost. In affiliate marketing, ROI helps determine whether campaigns, tools, and time investments are generating positive returns.
Related Terms
Earnings Per Click (EPC)
A metric that measures the average earnings generated per click on an affiliate link. Calculated by dividing total affiliate earnings by total clicks. EPC helps affiliates compare the profitability of different programs and campaigns.
Paid Traffic
Website visitors acquired through paid advertising channels such as Google Ads, Facebook Ads, or native advertising. While paid traffic can scale quickly, affiliates must ensure their commission earnings exceed their advertising costs to maintain profitability.