Affiliate Marketing Glossary
What is Paid Traffic?
Website visitors acquired through paid advertising channels such as Google Ads, Facebook Ads, or native advertising. While paid traffic can scale quickly, affiliates must ensure their commission earnings exceed their advertising costs to maintain profitability.
Related Terms
Organic Traffic
Website visitors who arrive through unpaid search engine results rather than paid advertising. Organic traffic is highly valuable for affiliates because it's free, sustainable, and often high-intent.
Return on Investment (ROI)
A measure of profitability calculated by dividing net profit by total investment cost. In affiliate marketing, ROI helps determine whether campaigns, tools, and time investments are generating positive returns.