Affiliate Marketing Glossary
What is Organic Traffic?
Website visitors who arrive through unpaid search engine results rather than paid advertising. Organic traffic is highly valuable for affiliates because it's free, sustainable, and often high-intent.
Related Terms
Search Engine Optimization (SEO)
The practice of optimizing website content and structure to rank higher in search engine results pages. For affiliates, SEO drives free organic traffic to content containing affiliate links, making it one of the most cost-effective marketing channels.
Paid Traffic
Website visitors acquired through paid advertising channels such as Google Ads, Facebook Ads, or native advertising. While paid traffic can scale quickly, affiliates must ensure their commission earnings exceed their advertising costs to maintain profitability.