Affiliate Marketing Glossary
What is Search Engine Optimization (SEO)?
The practice of optimizing website content and structure to rank higher in search engine results pages. For affiliates, SEO drives free organic traffic to content containing affiliate links, making it one of the most cost-effective marketing channels.
Related Terms
Content Marketing
A strategy of creating and distributing valuable, relevant content to attract and engage an audience, ultimately driving profitable actions like affiliate conversions. Common formats include blog posts, videos, reviews, and comparison guides.
Organic Traffic
Website visitors who arrive through unpaid search engine results rather than paid advertising. Organic traffic is highly valuable for affiliates because it's free, sustainable, and often high-intent.