Affiliate Marketing Glossary
What is Impressions?
The number of times an affiliate link, banner, or piece of content is displayed to users. Impressions measure visibility but not engagement — clicks and conversions are needed to determine actual performance.
Related Terms
Click-Through Rate (CTR)
The percentage of people who click on an affiliate link compared to the total number who see it. Calculated by dividing clicks by impressions. A higher CTR suggests more compelling content or better link placement.
Conversion Rate
The percentage of visitors who complete a desired action after clicking an affiliate link. Calculated by dividing the number of conversions by the total number of clicks. A higher conversion rate indicates more effective marketing or a more compelling offer.