What is Conversion Rate?
The percentage of visitors who complete a desired action after clicking an affiliate link. Calculated by dividing the number of conversions by the total number of clicks. A higher conversion rate indicates more effective marketing or a more compelling offer.
Related Terms
Conversion
The completion of a desired action by a referred visitor, such as making a purchase, signing up for a trial, or submitting a form. Conversion rate is the percentage of clicks that result in a qualifying action.
Earnings Per Click (EPC)
A metric that measures the average earnings generated per click on an affiliate link. Calculated by dividing total affiliate earnings by total clicks. EPC helps affiliates compare the profitability of different programs and campaigns.
Click-Through Rate (CTR)
The percentage of people who click on an affiliate link compared to the total number who see it. Calculated by dividing clicks by impressions. A higher CTR suggests more compelling content or better link placement.