What is Earnings Per Click (EPC)?
A metric that measures the average earnings generated per click on an affiliate link. Calculated by dividing total affiliate earnings by total clicks. EPC helps affiliates compare the profitability of different programs and campaigns.
Related Terms
Conversion Rate
The percentage of visitors who complete a desired action after clicking an affiliate link. Calculated by dividing the number of conversions by the total number of clicks. A higher conversion rate indicates more effective marketing or a more compelling offer.
Commission Rate
The specific percentage or dollar amount an affiliate earns per qualifying action. For example, a 30% commission rate means the affiliate earns 30% of each sale. Higher commission rates generally indicate more profitable affiliate programs.
Click-Through Rate (CTR)
The percentage of people who click on an affiliate link compared to the total number who see it. Calculated by dividing clicks by impressions. A higher CTR suggests more compelling content or better link placement.