What is Conversion?
The completion of a desired action by a referred visitor, such as making a purchase, signing up for a trial, or submitting a form. Conversion rate is the percentage of clicks that result in a qualifying action.
Related Terms
Conversion Rate
The percentage of visitors who complete a desired action after clicking an affiliate link. Calculated by dividing the number of conversions by the total number of clicks. A higher conversion rate indicates more effective marketing or a more compelling offer.
Affiliate Link
A unique URL assigned to an affiliate that tracks clicks, leads, and sales back to that specific affiliate. When a user clicks an affiliate link and makes a purchase, the affiliate earns a commission. These links contain tracking parameters that identify the affiliate.
Landing Page
A standalone web page designed specifically to receive traffic from marketing campaigns, including affiliate links. Effective landing pages are focused on a single call-to-action and optimized for conversion.