What is Affiliate Link?
A unique URL assigned to an affiliate that tracks clicks, leads, and sales back to that specific affiliate. When a user clicks an affiliate link and makes a purchase, the affiliate earns a commission. These links contain tracking parameters that identify the affiliate.
Related Terms
Affiliate Marketing
A performance-based marketing model where businesses reward affiliates (partners) for each customer or sale generated through the affiliate's marketing efforts. Affiliates promote products using unique tracking links and earn commissions on resulting conversions.
Cookie Duration
The length of time a tracking cookie remains active in a user's browser after clicking an affiliate link. If the user makes a purchase within this window, the affiliate receives credit. Cookie durations typically range from 24 hours to 365 days, with longer durations being more favorable for affiliates.
Deep Linking
The practice of creating affiliate links that point to specific pages within a merchant's website rather than just the homepage. Deep links improve conversion rates by sending visitors directly to relevant product or landing pages.