What is Cookie Duration?
The length of time a tracking cookie remains active in a user's browser after clicking an affiliate link. If the user makes a purchase within this window, the affiliate receives credit. Cookie durations typically range from 24 hours to 365 days, with longer durations being more favorable for affiliates.
Related Terms
Affiliate Link
A unique URL assigned to an affiliate that tracks clicks, leads, and sales back to that specific affiliate. When a user clicks an affiliate link and makes a purchase, the affiliate earns a commission. These links contain tracking parameters that identify the affiliate.
Conversion
The completion of a desired action by a referred visitor, such as making a purchase, signing up for a trial, or submitting a form. Conversion rate is the percentage of clicks that result in a qualifying action.
Attribution
The process of identifying which marketing touchpoint or affiliate deserves credit for a conversion. Attribution models determine how commissions are assigned, especially when a customer interacts with multiple affiliates before purchasing.