Affiliate Marketing Glossary
What is Last-Click Attribution?
An attribution model where the last affiliate link a customer clicked before making a purchase receives full credit and the commission. This is the most common model used in affiliate marketing.
Related Terms
Attribution
The process of identifying which marketing touchpoint or affiliate deserves credit for a conversion. Attribution models determine how commissions are assigned, especially when a customer interacts with multiple affiliates before purchasing.
Cookie Duration
The length of time a tracking cookie remains active in a user's browser after clicking an affiliate link. If the user makes a purchase within this window, the affiliate receives credit. Cookie durations typically range from 24 hours to 365 days, with longer durations being more favorable for affiliates.