Affiliate Marketing Glossary
What is Sub-Affiliate?
An affiliate who is recruited by another affiliate (the parent affiliate) to join a program. The parent affiliate typically earns a small percentage of the sub-affiliate's commissions, creating a two-tier income structure.
Related Terms
Two-Tier Program
An affiliate program structure that pays commissions on two levels: direct sales generated by the affiliate, and sales generated by affiliates they recruit (sub-affiliates). This incentivizes affiliates to grow the program by recruiting other marketers.
Affiliate Network
A platform that acts as an intermediary between merchants (advertisers) and affiliates (publishers). Networks like ShareASale, CJ Affiliate, and Impact provide tracking technology, payment processing, and access to multiple affiliate programs in one place.