Should I use an affiliate network or affiliate software?
Quick answer
Networks give you instant access to affiliates but take a cut. Software lets you run your own program with more control but requires you to recruit affiliates yourself. Many businesses use both.
This is one of the most common questions for businesses starting an affiliate program. Here's a comparison:
Affiliate Networks (ShareASale, CJ, Impact): - Built-in marketplace of affiliates who can discover and join your program - The network handles tracking, payments, and compliance - You pay network fees (setup fees, monthly fees, or a percentage of commissions) - Less control over the affiliate relationship - Great for businesses that want quick access to affiliates
Affiliate Software (Post Affiliate Pro, Refersion, Tapfiliate): - You run your own program on your own terms - Full control over commission structures, branding, and affiliate relationships - You need to recruit affiliates yourself - Monthly SaaS fee, but no transaction fees to a network - Better for businesses with existing traffic or a strong brand
Many successful businesses use both — they join a network for discovery and run their own program with software for their top partners who want a more direct relationship.
Use AffiliateRoll to compare both options side by side and find the right fit for your business.