BigCommerce vs WordPress.com: Affiliate Program Comparison

Side-by-side comparison of BigCommerce and WordPress.com — commission rates, cookie duration, payment terms, and the bottom line on which one pays affiliates more.

The Verdict

Based on 3 measurable factors. Best program depends on your audience and traffic style.

BigCommerce3 wins
WordPress.com0 wins
  • Higher Commission Rate: BigCommerce (BigCommerce 200% vs WordPress.com 20%)
  • Longer Cookie Duration: BigCommerce (90 days vs 30 days)
  • Lower Minimum Payout: BigCommerce ($50 vs $100)
Feature
B
BigCommerce
W
WordPress.com
Commission Rate200%20%
Commission Type
Percentage
Percentage
Cookie Duration90 days30 days
Minimum Payout$50$100
Payment MethodsDirect DepositPayPal
Category
Website Builders
Website Builders
Best ForE-commerce, Mid-MarketN/A
Pros
  • 200% of first monthly payment
  • 90-day cookie
  • Enterprise customers = high value
  • WordPress brand recognition
  • Multiple plan tiers
  • Large blogging audience
  • Trusted platform
Cons
  • Smaller market share than Shopify
  • 20% can be low on basic plans
  • $100 minimum payout
  • Confusion with WordPress.org

Frequently Asked Questions

Which has a higher commission, BigCommerce or WordPress.com?

BigCommerce pays 200%, while WordPress.com pays 20%. The right choice depends on your audience: percentage-based commissions tend to pay more on high-ticket products, while flat-rate commissions are more predictable on lower-priced items.

What's the cookie duration for BigCommerce vs WordPress.com?

BigCommerce offers a 90 day cookie, WordPress.com offers 30 days. Longer cookie windows give you a better chance to earn commission when buyers research before purchasing.

Which affiliate program is better for beginners?

Beginners typically benefit from programs with lower minimum payouts and more payment method options. BigCommerce has the lower minimum payout, which means faster access to earnings while you ramp up traffic.

Can I promote both BigCommerce and WordPress.com?

In most cases yes — affiliate programs don't typically forbid you from being part of competing programs. Always check the terms of service for any exclusivity clauses, especially for premium tier affiliates.

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