Amazon Associates vs Walmart Affiliate Program: Affiliate Program Comparison

Side-by-side comparison of Amazon Associates and Walmart Affiliate Program — commission rates, cookie duration, payment terms, and the bottom line on which one pays affiliates more.

The Verdict

Based on 4 measurable factors. Best program depends on your audience and traffic style.

Amazon Associates3 wins
Walmart Affiliate Program1 win
  • Higher Commission Rate: Amazon Associates (Amazon Associates 1-10% vs Walmart Affiliate Program 1-4%)
  • Longer Cookie Duration: Walmart Affiliate Program (1 days vs 3 days)
  • Lower Minimum Payout: Amazon Associates ($10 vs $50)
  • More Payment Options: Amazon Associates (3 methods vs 2 methods)
Feature
A
Amazon Associates
W
Walmart Affiliate Program
Commission Rate1-10%1-4%
Commission Type
Tiered
Tiered
Cookie Duration1 days3 days
Minimum Payout$10$50
Payment MethodsDirect Deposit, Check, Amazon Gift CardDirect Deposit, Check
Category
E-commerce
E-commerce
Best ForHigh CommissionsN/A
Pros
  • Massive product selection across all niches
  • Trusted brand with high conversion rates
  • Easy to get started
  • Universal cookie - earn on all items in cart
  • Huge product selection
  • Trusted household brand
  • 3-day cookie beats Amazon
  • Competitive pricing drives conversions
Cons
  • Very short 24-hour cookie duration
  • Low commission rates on most categories
  • Commission rates have decreased over time
  • Low commission rates
  • Less mature affiliate platform
  • Limited international reach

Frequently Asked Questions

Which has a higher commission, Amazon Associates or Walmart Affiliate Program?

Amazon Associates pays 1-10%, while Walmart Affiliate Program pays 1-4%. The right choice depends on your audience: percentage-based commissions tend to pay more on high-ticket products, while flat-rate commissions are more predictable on lower-priced items.

What's the cookie duration for Amazon Associates vs Walmart Affiliate Program?

Amazon Associates offers a 1 day cookie, Walmart Affiliate Program offers 3 days. Longer cookie windows give you a better chance to earn commission when buyers research before purchasing.

Which affiliate program is better for beginners?

Beginners typically benefit from programs with lower minimum payouts and more payment method options. Amazon Associates has the lower minimum payout, which means faster access to earnings while you ramp up traffic.

Can I promote both Amazon Associates and Walmart Affiliate Program?

In most cases yes — affiliate programs don't typically forbid you from being part of competing programs. Always check the terms of service for any exclusivity clauses, especially for premium tier affiliates.

More E-commerce Comparisons

See all e-commerce affiliate programs ranked.

Best E-commerce Affiliate Programs

AffiliateRoll AI

How can we help?

Welcome to AffiliateRoll

Find the best affiliate programs, get recommendations, or reach out to our team.